Resume for Ron G. Farrell

OBJECTIVE: Create business strategies and develop existing customer relationships, sales, marketing tools, and product launching.

EXPERIENCE:

2008 – Present                      CakeCrafts

Title: Online Marketing Manager

Duties Include: Creating and updating web site. Email marketing for new business weekly campaigns, raising revenue by 30% year over year 2009-2010. Responsible for weekly stat updates and performance reports. Forecasting future business via weekly and monthly reports of overall sales. Creating and rollout of direct mail campaigns, and analysis. Direct reporting to company owner and president.

                         3/2008 – 11/2008     Intela, LLC                                         Boulder, CO

                          Title: Production Specialist

Duties Include: Worked closely with Sales, IT, Email, and New Business/Co-Reg teams to receive, implement, test, and monitor online marketing campaigns.  Responsibilities included uploading marketing campaigns through various third party programs.  Worked with clients and vendors to ensure the accuracy of campaign tracking, communicating with Sales, Email, New Business/Co-Reg, and Production teams in regards to the success of and financial viability of hundreds of unique campaigns.  The position required a very technical background with an understanding of Internet technologies and their specific functions, including but not limited to CPA, CPS, CPM, and CPC offers.  Direct, daily contact with vendors as well as internal and external (national and international) clients required rapid and professional communication skills.  Quick and effective problem-solving skills with tracking issues on Internet campaigns and code manipulation to correct said problems was key to this position.

9/2005 – 7/2006    Abacus                                                 Lafayette, CO

                          Title: Client Analyst

Duties Include: Developed strategies within Analytics Department for Abacus clients.  Working in conjunction with Regional Vice Presidents, Vice President of Analytics, Account Directors, Product Managers, and Order Analysts to produce and proof Marketing Insight Reports, Analytic Reviews, Annual Business Reviews, LTV, and ROI.  Additional duties include but are not limited to, synergy selection for the formulation of competitive business categories for Abacus clients to identify replacement opportunities, roll-out potential, marketplace trends, and annual business plans that will have the highest return on investment.  In-depth account results analysis for recommendations on modeling improvements, current mailing and marketing plans, business seasonality, demographics, market share, future trends, and highlighting any possible process improvement findings.  Implementing industry best practices and delivering findings in formal presentations to internal and external clients.  Advanced problem and data analysis skills in Direct Marketing arena to include, excellent communication, interpersonal, organizational, and time management.  

  7/2003 – 11/2004   Inside Communications, Inc.            Boulder, CO              

                          Title: Circulation Manager

Duties Included: Managed fulfillment operations for multiple magazine titles, to include VeloNews, Inside Triathlon, and Ski Racing.  Responsibilities included managing daily operations with fulfillment houses and printers.  Prepared print orders for all titles, created Audit Bureau of Circulations (ABC) publisher statements.  Developed and maintained numerous month-end reporting packages, quarterly invoice statements, and various tasks for direct mailing programs.  Implemented usage of new software for list hygiene that included NCOA processing, postal encoding, removal of duplicate records, and overall database analysis and management.  Direct contact with outside vendors providing actionable proposals for future business, list rental agreements, various list database processing, and upkeep.  Responsible for the successful renewal of subscribers, clients, and procurement of new business opportunities.

  4/2001 – 6/2003   Primedia, Inc.                                                    Golden, CO

                          Title: Circulation Planning Manager, Active Outdoor Group

Duties Included: Circulation planning and modeling for Active Outdoor Group publications (Surfer, Surfing, Bodyboarding, Volleyball, Canoe & Kayak, Kit Planes, Climbing, and Surfer Girl magazines).  Preparation of budget, forecast, publication models, circulation data, and Audit Bureau of Circulations (ABC) publisher statements.  Print order preparation and analysis.  Responsible for providing accurate circulation information to fulfillment houses and printers to include: Conley Printing, QuadGraphics, Palm Coast Data, Kable, and EDS.

7/2000 – 4/2001   The Business Word, Inc.    Greenwood Village, CO

Title: Circulation Manager/Supervisor

Duties Included: Circulation database management and subscriber list processing for TWINS Magazine, Health Care Strategic Management, Hospital Materials Management, Health Care Advertising Review, Profiles in Healthcare Marketing, Financial Advertising Review, and Health Industry Today.

9/1996 – 7/2000   Current, Inc.                          Colorado Springs, CO

Title: Forecast Analyst, Marketing Department

Duties Included: Preparation of macro forecasts, research, and analysis of historical trends and sales data. Macro forecast status, business, and long-term projections.  Preparation and adjustments made to Marketing Department budget and development of future departmental budgets.

EDUCATION:

• MBA currently being earned at University of Phoenix.  One class remaining.
• Bachelor of Science in Business Marketing (BSBM), June 2000, University of Phoenix.  GPA 3.5

SKILLS:

• Analytical data processing and research
• Marketing, problem solving, consultation, and recommendations provided directly to clients and upper management through detailed presentations.
• Software:
• MS Office Professional (2007, XP, 2010), entire software package
• DirectTrack – Internet Affiliate Tracking and Management Software, including the following support features:
• DNEList (CAN-SPAM compliance)
• CrossPublication – Makes campaigns instantly available to other affiliate networks.
• CPA, CPS, CPM, and CPC campaign set-up and tracking.
• FraudMeter – Aggregated fraud data designed to detect, track, and eliminate fraudulent data provided to network.
• DirectCoReg – Optimized co-registration engine.
• PerlDesk - Help desk and email management program
• Siebel – CRM (Customer Relationship Management)
• Crystal Reports
• Macromedia Flash MX 2004
• Various proprietary and CRM software
• Mail Manager 2010 – Postal qualification, de-dupe, list processing
• Magazine Publishing Model for Windows (MPMW)
• Lotus Notes

REFERENCES: Personal and professional references provided upon request.

ADDITIONAL INFORMATION: Extensive experience in marketing, including the generation, review, and delivery of actionable recommendations via formal client presentation.  Internet marketing and campaign production, CPA, CPS, CPM, and CPC campaign set-up and tracking.  Web site creation and maintenance. Budget formulation, business plan implementation (modeling/forecasting), regression analysis, pivot table data manipulation, and list processing (to include hygiene, duplication elimination, and identification of new solutions).  Further experience includes data analysis, CPC, ROI, LTV, forecast analysis, prediction of revenue potential, performance, formulation of marketing strategies, and micro/macro analysis of marketing trends.  Publishing and circulation experience with major fulfillment and print houses as well as bi-annual ABC publisher’s statements.